Photographs of fashionable dress, in existence since the invention of photography in 1839, are not fashion photography. ‘With fashion projects, I try to bring out the nuances that I learnt as a documentary photographer, maintaining the given brand’s aesthetic and merging this with my sensibilities,’ says Virmani.A fashion photograph is, simply, a photograph made specifically to show (or, in some cases, to allude to) clothing or accessories, usually with the intent of documenting or selling the fashion. Having experimented with photojournalism for a long time his fashion projects also carry a sense of storytelling through the subjects expressions and how he prioritises emotions and vulnerability. Photographer and art director Vansh Virmani’s photographs have a sharp focus on the subject. With an expressionist approach, she often experiments with novel concepts and artistic expression. Her images are an experimentation of lighting, balance, and space and wonderfully capture each of her subjects in all their glory. As a fashion photographer, Prerna tries to be neutral and non-voyeuristic in her approach and has a quite unique experimental style. Mumbai-based fashion photographer Prerna Nainwal started photography inspired by her father who would often click pictures of her mother. Prerna Nainwal for The Cider Lane & Divya Mehta Menswear If you scroll through her Instagram, you’ll notice that most posts are accompanied by a strong concept along with the story behind each shoot.
Her photos are a beautiful combination of fine art, fantasy, and fashion, landscapes, and atmospheres. Trying to capture the beauty in both the extraordinary and the ordinary, her portraits are both strikingly raw and stunningly natural. Lost In Transalation by Farheen FatimaĬhandigarh based photographer and visual storyteller Farheen Fatima has a unique style that makes her work easy to recognise from the rest. They have a sharp focus on props and settings and most of his shoots are indoors. Striking and powerful, his work tackles contemporary issues with blended in elements of the fine arts.
As a fashion photographer, he is able to capture emotion and personality with his pictures. Visual artist and fashion photographer Arka Patra’s personal work is an exploration of human desires and with an identifiable classical narrative, there is a sense of surrealism to his images. Arka Patra for Chokhi Chorri & SIMONE ROCHA x H&M Of late, the photographer has been experimenting with still life photography, trying to bring inanimate objects to life with photographs. She often photographs for leading magazines like Vogue, Flanelle Magazine and Cereal Mag among others. Her belief in authenticity shines through her photographs. Focusing on details and atmospheres at the same time, her portraits are able to capture their subjects in all their candidness evoking emotion in an attempt to capture a feeling. Photographer and visual artist Aastha Manchanda specialises in fashion and fine art photography. Aastha Manchanda for Vogue Italia & Heirloom By Rara Avis
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Here is a curation of 5 such creatives from the world of fashion photography. While the fashion world is always buzzing with newer and fresher talent, there are always a few that make a mark that is unlike anything else we’ve seen before and who stand out for their ability to experiment, their artistic expression, and their unique approach to traditional methods.Īmong fashion photographers, there is a group that has been able to carve a niche of their own due to their unique style and expression. Over the years, Instagram has truly evolved into a creative playground unlike any other.
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